FAQ

1. What information is contained in the book?

The book features detailed profiles of the Top 100 Radio advertisers that disclose seasonality, media mix and distribution of Radio spending by format together with lists of the Top 50 advertisers on each of 21 formats.

2. How do you determine the seasonality?

Based on an analysis of the month-by-month expenditures, we present bar graphs of Total Media seasonality by Quarter, Radio seasonality by Quarter and Radio seasonality by Month.

3. Where do you get your data from?

Radio stations submit their billing files to us each month and we compile total spending based on these submissions of actual advertiser expenditures. The Newspaper and Television data is obtained from TNS Media—CMR (Competitive Media Reporting).

4. Where does TNS Media-CMR get its data from?

TNS Media-CMR’s Television data gathering follows the BAR report methodology of monitoring all over-air television stations with at least an audience share of a 1.0 and assigning rate. Similarly, TNS Media-CMR measures column inches in Newspaper and assigns rate to derive the expenditure amounts they provide to us.

5. Is the data included in RADIO’S LEADING ADVERTISERS reliable?

We are confident that the data being published can be relied upon. Market revenue from 19 of the Top 20 Radio markets’are among the 35 markets included in our database. Collectively, they account for approximately 60% of U.S. Radio revenues.

6. How do you determine which formats to assign to each station so as to achieve a reliable distribution of advertiser Radio spending by format?

We assign formats to stations consistent with those assigned by the leading industry trade publication RADIO & RECORDS.

7. How do you determine the pricing for RADIO’S LEADING ADVERTISERS?

We have made every effort to price this publication within the reach of all interested parties. The limited market for this information and the extent of the research required to compile the data are reflected in the price.

8. Have advertisers granted their permission to be included in RADIO’S LEADING ADVERTISERS?

We have not sought the permission of those advertisers included in the book. By providing only composite spending data, we have not compromised any advertiser-station specific contractual information.

9. Can you invoice me in advance and provide login information upon receipt of our check?

We understand that those companies that require an invoice to pay from must make this request. When you place an order, you will be presented with a confirmation form. Please mail in the confirmation form with a check and we will send you your account information upon receipt of payment.

10. Is there another source for this information?

To our knowledge this is the only source for comprehensive profiles of Radio advertiser spending including distribution by format.

11. When will updates be available on line and how will I be notified of their posting?

The quarterly information is available for all licensees online. Quarterly updates will be posted approximately 50 days after each quarter-end. E-Mails containing links to the data will be sent to all licensees as notification that the quarterly update has been posted.

12. What form will the quarterly updates be in?

Quarterly updates will be presented in downloadable pdf files. If you do not have Adobe Acrobat Reader, you can download it by visiting their website at www.adobe.com or by clicking the image below.

Frequently Asked Questions