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From the Providers of Media Market X-Ray, the foremost authority on radio advertising revenue metrics, Miller, Kaplan, Arase & Co., LLP has published "Radio's Leading Advertisers" unlocking the mystery of how the top 100 advertisers in local market spending allocate their media expenditures and which radio formats they buy. This innovative publication aggregates radio advertiser expenditure data from 35 top U.S. Markets (including 19 of the top 20) and accounts for approximately 60% of U.S. Nationwide spot radio spending. This user-friendly guide organizes and profiles the nationwide radio spending trends of leading advertisers alphabetically, by rank and by station format. In addition to individual profiles for the top 100 advertisers, the top 50 advertisers in each format are listed.

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Miller, Kaplan, Arase & Co., LLP has built a reputation within the radio advertising industry and we are excited to now offer this informative guide. The added insight from "Radio's Leading Advertisers" should enable sales executives to better understand the spending patterns of these large advertisers and to better tailor their presentations.

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